Interior design marketing strategy using SWOT analysis

The Covid pandemic has been successfully overcome. Estimates of the weak world economy have also predicted. However, it is noted that need for housing continues to increase. Along with increasing residential homes, interior design services increased. This increase because people a comfortable place live. Especially house offering limited area, compact needed. Therefore, offer increasingly widespread. Warna Dipa, as one service providers, requires marketing strategy company compete its competitors. study aimed obtain Dipa using SWOT analysis. performed direct observation on ground and interviews management collect data. data was collected from internal external factors company. results show tactical development strategies Dipa. Tactical include social media expand reach, collaborate furniture product prototypes.